Friendly, Professional, Expert Copywriting & Digital Marketing.

Hey, my name’s Paul. I’m a direct response copywriter and digital marketer. With over 13 years in digital, I help my clients achieve fast business growth through proven direct response strategies. 

“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”

– Lisa MacQueen (CleanCorp)

After Trying Almost Everything And Being Stuck At $5,400 / month…

how we scaled online course sales by 2,778% To $111,000+ / Month (In 16 weeks)...

how we scaled online course sales by 2,778% To $111,000+ / Month (In 16 weeks)...

...With quick fixes to 3 digital marketing 'cardinal sins':

…With quick fixes to 3 digital marketing ‘cardinal sins’.

Your privacy is 100% protected. 

PAUL’S WORK HAS BEEN SEEN IN

“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”

– Lisa MacQueen (CleanCorp)

COPYWRITING

LEAD GENERATION

PAY PER CLICK ADS

CONVERSION DESIGN

CONTENT & SEO

EMAIL MARKETING

"Lead Generation Funnel Converting 13% Of Cold Traffic Into Enquiries, With $20 to $1 ROI On Google Ad Spend"

Local Lead-Generation

LANDING PAGE, GOOGLE ADS

PROBLEM

The team wanted to attract families looking for home and bathroom renovations.

OPPORTUNITY

User research revealed people were actively searching Google for ‘renovations’ and related terms.

STRATEGY

Leveraged Google Ads to drive highly qualified users to a conversion designed landing page. Our Call to Action was a low risk offer, a ‘free renovation consultation’.

RESULTS

WHY THIS WORKS

👉 High quality design with amazing photos.

👉 Before and after photos, case studies & testimonials.

👉 Clear process and easy to understand.

👉 Low risk offer with next steps clearly laid out.

"Under $100 Cost Per New Client For Financial Advice Firm Using Persona-Targeted Facebook Ads & Opt-In Funnel"

Financial Services Growth

LANDING PAGE, FACEBOOK ADS

PROBLEM

Damien wanted to generate leads for mortgages and mortgage refinancing using digital marketing.

OPPORTUNITY

Challenging Damien and his team to develop a ‘niche’ approach using a dialled-in customer persona helped us create a more relevant campaign.

STRATEGY

Targeted people working in medical professions because Damien had great experience with medicos and could offer them tailored service. And they’re also high net wealth individuals!

RESULTS

WHY THIS WORKS

👉 By selecting a niche (physicians & medical professionals) we were able to cut through the noise by creating a highly relevant offer to our target market.

"2X Monthly New Enrolments ($9.9M Annual Revenue Uplift) With Comprehensive Digital Marketing Strategy"

Multi-Location Digital

DIGITAL STRATEGY, GOOGLE ADS, FACEBOOK ADS

PROBLEM

Departing from its initial identity of a “boutique” brand, the client wanted a brand evolution to reflect a more sophisticated and professional identity in order to differentiate itself as a premium centre.

OPPORTUNITY

To support both immediate enrolment goals and future growth, we needed to develop a digital strategy up to the task. After starting with an audit of their existing digital capabilities, I assessed their competitors across 11 core digital channels. Then delivered a multi-channel 12-month digital strategy linked to measurable KPIs.

STRATEGY

Focus on local area marketing (with 17 locations each was incredibly important in Google), with local SEO, citations, content and Google Ads. Support the brand with Facebook Ads. Improve conversions with a website refresh. 

RESULTS

WHY THIS WORKS

👉 Captured the essence on the brand in the refresh.

👉 Highly effective Google Ads campaigns that focused on phone call conversions. 

👉 Strong local branding presence through Facebook and remarketing ads. 

Industry Experience

Accounting

Information Technology

Dental

Childcare

Real Estate

Events

Cleaning

Retail

Investing

Consulting

Technology

Trades

Financial Planning

Saas

Psychology

Apps

Education

Physiotherapy

Finance

Health & Fitness

Digital Products

Property

Roofing

Industrial

Equity Partners

Pest Control

Manufacturing

Membership Programs

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