Friendly, Professional, Expert Copywriting & Digital Marketing.

Hey, my name is Paul. I’m a direct response copywriter and digital marketer. With 13+ years experience in digital, I help my clients achieve explosive business growth through proven direct response digital marketing. 

“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”

– Lisa MacQueen (CleanCorp)

Online Course Sales Case Study

After Trying Almost Everything And Being Stuck At $5,400 / month…

how we scaled online course sales by 2,778% To $111,000+ / Month (In 16 weeks)...

how we scaled online course sales by 2,778% To $111,000+ / Month (In 16 weeks)...

...With quick fixes to 3 digital marketing 'cardinal sins':

…With quick fixes to 3 digital marketing ‘cardinal sins’.

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PAUL’S WORK HAS BEEN SEEN IN

“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”

– Lisa MacQueen (CleanCorp)

COPYWRITING

LEAD GENERATION

PPC ADS & SOCIAL

CONVERSION DESIGN

CONTENT & SEO

EMAIL MARKETING

Copy & Campaigns Designed To Drive Revenue

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Curious how these campaigns convert?

Auspec Constructions

LANDING PAGE, GOOGLE ADS

PROBLEM

The team at Auspec wanted to attract Brisbane-based families looking for home and bathroom renovations.

OPPORTUNITY

User research revealed people were actively searching Google for ‘renovations’ and related terms.

STRATEGY

Leveraged Google Ads to drive highly qualified users to a conversion designed landing page. Our Call to Action was a low risk offer, a ‘free renovation consultation’.

RESULTS

WHY THIS WORKS

👉 High quality design with amazing photos.

👉 Before and after photos, case studies & testimonials.

👉 Clear process and easy to understand.

👉 Low risk offer with next steps clearly laid out.

Brisbane Financial Services

LANDING PAGE, FACEBOOK ADS

PROBLEM

Damien from Brisbane Financial Services wanted to generate leads for mortgages and mortgage refinancing using digital marketing.

OPPORTUNITY

I challenged Damien and his team to develop a ‘niche’ approach using a dialed in customer persona to help us create a more relevant campaign.

STRATEGY

Targeted people working in medical professions because Damien had great experience with medicos and could offer them tailored service. And they’re also high net wealth individuals!

RESULTS

WHY THIS WORKS

👉 By selecting a niche (physicians & medical professionals) we were able to cut through the noise by creating a highly relevant offer to our target market.

Swoosh Finance

GOOGLE ADS, FACEBOOK ADS, CONTENT, ANALYTICS, DIGITAL STRATEGY

PROBLEM

Facing a stringent regulatory environment, Swoosh decided to switch from the short-term loan market, and refocus their product offering on medium-term, secured loans. This pivot in their business meant we needed to rethink their entire digital strategy.

OPPORTUNITY

‘Secured loans’ and related terms are heavily searched on Google, so that would be the first channel to test. Then their target audience was easily targeted on Facebook, so that would be the second channel to test.

STRATEGY

Designing a digital strategy that allowed the Swoosh team to test the new secured loans market in a controlled manner, with best practice data analytics. The goal was to prove profitability in this new market, then safely and systematically scale up the business.

RESULTS

WHY THIS WORKS

👉 Tested new messaging and design on a landing page first. Once the increase in conversions was proven, then rolled out changes across the site.

👉 Built a highly granular Adwords campaign (1,102 keywords with 1,344 ads and 19,000 negative keywords in the account).

👉 Targeted content to specific customer personas.

Industry Experience

Accounting

Information Technology

Dental

Childcare

Real Estate

Events

Commercial Cleaning

Retail

Investing

Consulting

Technology

Trades

Financial Planning

Saas

Psychology

Apps

Education

Physiotherapy

Finance

Health & Fitness

Digital Products

Property

Roofing

Industrial

Equity Partners

Pest Control

Manufacturing

Membership Programs

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