Friendly, Professional, Expert Copywriting.

Welcome to Persuasive Prose, copywriting by Paul Giannotti. With 10+ years in digital marketing, I bring a wealth of experience from online advertising to lead-generation, sales funnels to conversion design, and much more. Plus, I’m nice and I deliver quality work, always on time 😁

“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”

– Lisa MacQueen (CleanCorp)

“Just wanted to let you know that we won the Nespresso contract, AND, Nespresso said that our tender was the most professional they had ever seen. BTW, that was said by the new boss who used to be at Apple… So, yay, your letter totally rocked it!!”

– Lisa MacQueen (CleanCorp)

COPYWRITING

LEAD GENERATION

PPC ADS & SOCIAL

CONVERSION DESIGN

CONTENT & SEO

EMAIL MARKETING

Copy & Campaigns Written To Drive Revenue

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Curious how these pages convert?

Auspec Constructions

LANDING PAGE, GOOGLE ADS

PROBLEM

The team at Auspec wanted to attract Brisbane-based families looking for home and bathroom renovations.

OPPORTUNITY

User research revealed people were actively searching Google for ‘renovations’ and related terms.

STRATEGY

Leveraged Google Ads to drive highly qualified users to a conversion designed landing page. Our Call to Action was a low risk offer, a ‘free renovation consultation’.

RESULTS

WHY THIS WORKS

👉 High quality design with amazing photos.

👉 Before and after photos, case studies & testimonials.

👉 Clear process and easy to understand.

👉 Low risk offer with next steps clearly laid out.

Brisbane Financial Services

LANDING PAGE, FACEBOOK ADS

PROBLEM

Damien from Brisbane Financial Services wanted to generate leads for mortgages and mortgage refinancing using digital marketing.

OPPORTUNITY

I challenged Damien and his team to develop a ‘niche’ approach using a dialed in customer persona to help us create a more relevant campaign.

STRATEGY

Targeted people working in medical professions because Damien had great experience with medicos and could offer them tailored service. And they’re also high net wealth individuals!

RESULTS

WHY THIS WORKS

👉 By selecting a niche (physicians & medical professionals) we were able to cut through the noise by creating a highly relevant offer to our target market.

Training Evidence Systems (xAPI Apps)

LANDING PAGE, LEAD MAGNET, LINKEDIN ADS

PROBLEM

Nick wanted to reach large retailers as potential customers of their service. The task was to come up with a B2B digital lead generation campaign.

OPPORTUNITY

Retailers are always looking for the next competitive advantage, and technology is growing rapidly in this space.

STRATEGY

Developed a white paper focused on how next generation retail training technology can help retailers improve customer experiences. Promoted via PPC Ads on LinkedIn to a Conversion Landing Page.

RESULTS

WHY THIS WORKS

👉 Highly target offer with a trending topic.

👉 Used LinkedIn’s granular targeting to reach people with specific job titles.

👉 Conversion optimized Landing Page.

I'm Fortunate To Have Work Featured In

Industries I've Written For

Accounting

Information Technology

Dental

Childcare

Real Estate

Events

Commercial Cleaning

Retail

Investing

Consulting

Technology

Trades

Financial Planning

Saas

Psychology

Apps

Education

Physiotherapy

Finance

Health & Fitness

Digital Products

Property

Roofing

Industrial

Equity Partners

Pest Control

Manufacturing

Membership Programs

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