I'm Here To Help You Take Names Online.

Whether you’re a scrappy start-up or a seasoned brand, conversion-friendly copy paired with direct response campaigns will put more money in the bank.

PAUL’S WORK HAS BEEN SEEN IN

Hi I'm Paul 👋

13+ years ‘in the trenches’ digital marketing experience. Spanning campaigns for Fortune 100 clients at leading digital agencies, to writing high-converting direct response copy, to helping small businesses grow using innovative digital marketing strategies.

Originally from Melbourne, Australia. I cut my teeth in London (circa ’07) managing PPC accounts for Samsung, PokerStars and others. Since then I’ve held roles in strategy at one of Australia’s top 10 websites, lead a fast-growing digital agency, and consulted with clients around the world.  

Conversation starter: I’m passionate about travel, and fortunate to spend my time slow traveling the world (6 yrs and counting). With my partner, we’re currently eating our way through Thailand (GMT+7)!

Looking forward to sharing the wins,

FORMAL EDUCATION

Bachelor of Business (Finance)

The importance of numbers: profit, return on investment, cost per acquisition, conversion rates and more.

Masters in Communication (Advertising)

The importance of words: strategy, positioning, creativity, copywriting, psychology and more.

Check out case studies and examples of my work:

CERTIFIED DIGITAL MARKETER

COPYWRITING

LEAD GENERATION

PAY PER CLICK ADS

CONVERSION DESIGN

CONTENT & SEO

MARKETING AUTOMATION

Copywriting Mentors

Either via their insightful books, courses or one-on-one mentoring, these are the legends responsible for nearly all I know about marketing. If you want a world class marketing education, get your hands on their work!

Claude Hopkins – Scientific Advertising
Eugene Schwartz – Breakthrough Advertising
John Caples – Tested Advertising Methods
Jay Abraham – Abraham Factor
Clayton Makepeace – Copy Coach
Gary Bencivenga – The 100 Seminar
Robert Cialdini – Influence
Gary Halbert – The Boron Letters
Victor Schwab – How to Write a Good Advertisement
Drayton Bird – How to Write Sales Letters That Sell

Industry Experience

Accounting

Information Technology

Dental

Childcare

Real Estate

Events

Cleaning

Retail

Investing

Consulting

Technology

Trades

Financial Planning

Saas

Psychology

Apps

Education

Physiotherapy

Finance

Health & Fitness

Digital Products

Property

Roofing

Industrial

Equity Partners

Pest Control

Manufacturing

Membership Programs