I'm Here To Help You Take Names Online.

Whether you’re a scrappy start-up or a seasoned brand, conversion-friendly copy will improve your results.

Check out case studies and examples of my work:

CERTIFIED DIGITAL MARKETER

COPYWRITING

LEAD GENERATION

PPC ADS & SOCIAL

CONVERSION DESIGN

CONTENT & SEO

MARKETING AUTOMATION

Hi I'm Paul 👋

Over 10 years in the digital trenches writing copy has taught me the value of a data-driven approach. I’ve learned that being led by trackable KPIs (while using a test-and-learn methodology) is the key to reducing risk, finding winners, rapidly scaling up ROI.

If you’re passionate about what you do – I’d love to work together! 😁

Conversation starter: I’m passionate about travel, and fortunate to spend my time slow traveling the world (6 yrs and counting). With my partner, we’re currently eating our way through the beautiful sea-side city of Puerto Vallarta, Mexico.

Looking forward to sharing the wins,

FORMAL EDUCATION

Bachelor of Business (Finance)

The importance of numbers: profit, return on investment, cost per acquisition, conversion rates and more.

Masters in Communication (Advertising)

The importance of words: strategy, positioning, creativity, copywriting, psychology and more.

I'm Fortunate To Have Been Featured In

Copywriting Mentors

Either via their insightful books, courses or one-on-one mentoring, these are the legends responsible for nearly all I know about marketing. If you want a world class marketing education, get your hands on their work!

Claude Hopkins – Scientific Advertising
Eugene Schwartz – Breakthrough Advertising
John Caples – Tested Advertising Methods
Jay Abraham – Abraham Factor
Clayton Makepeace – Copy Coach
Gary Bencivenga – The 100 Seminar
Robert Cialdini – Influence
Gary Halbert – The Boron Letters
Victor Schwab – How to Write a Good Advertisement
Drayton Bird – How to Write Sales Letters That Sell

Industries I've Written For

Accounting

Information Technology

Dental

Childcare

Real Estate

Events

Commercial Cleaning

Retail

Investing

Consulting

Technology

Trades

Financial Planning

Saas

Psychology

Apps

Education

Physiotherapy

Finance

Health & Fitness

Digital Products

Property

Roofing

Industrial

Equity Partners

Pest Control

Manufacturing

Membership Programs