Whether you’re a scrappy start-up or a seasoned brand, conversion-friendly copy paired with direct response campaigns will put more money in the bank.
PAUL’S WORK HAS BEEN SEEN IN
13+ years ‘in the trenches’ digital marketing experience. Spanning campaigns for Fortune 100 clients at leading digital agencies, to writing high-converting direct response copy, to helping small businesses grow using innovative digital marketing strategies.
Originally from Melbourne, Australia. I cut my teeth in London (circa ’07) managing PPC accounts for Samsung, PokerStars and others. Since then I’ve held roles in strategy at one of Australia’s top 10 websites, lead a fast-growing digital agency, and consulted with clients around the world.
Conversation starter: I’m passionate about travel, and fortunate to spend my time slow traveling the world (6 yrs and counting). With my partner, we’re currently eating our way through Thailand (GMT+7)!
Looking forward to sharing the wins,
The importance of numbers: profit, return on investment, cost per acquisition, conversion rates and more.
The importance of words: strategy, positioning, creativity, copywriting, psychology and more.
Check out case studies and examples of my work:
CERTIFIED DIGITAL MARKETER
PAY PER CLICK ADS
CONTENT & SEO
Either via their insightful books, courses or one-on-one mentoring, these are the legends responsible for nearly all I know about marketing. If you want a world class marketing education, get your hands on their work!
Health & Fitness