Paul Giannotti
September 12, 2015

Stop the me, me, me mentality

Have you ever walked into a meeting with a prospect focused squarely on your pitch? Your mind full of all the things you can’t afford to […]
July 22, 2015

Make your marketing meaningful

I often talk with clients and they tell me they want to portray themselves in a specific light. They want to be perceived as credible, an […]
May 16, 2015

Why Call to Actions (CTAs) Are All Important

When a visitor arrives at your site, they have no idea what you want them to do. You have to tell them what you want from […]
March 3, 2015

[Template] How to Ask For and Get Testimonials

The thought of begging for testimonials stressing you out? Well don’t worry. Because I’ve refined a fool-proof method of getting testimonials. And it doesn’t involve grovelling, begging or […]
January 15, 2015

29 Ways To Be More Persuasive

Do you want to be more persuasive? Of course you do. Because being more persuasive means you get more of what you want. Now, thanks to […]
December 11, 2014

10 Easy Headline Templates Proven to Convert

These headlines are proven money makers. They’re also easy enough to adapt to almost any purpose. So now you have no excuses for not using a killer headline! Here’s […]